By Adnews Staff
Purity Life has signed-on as a sponsor of the Canadian Ski Cross Team and two of its athletes, Kelsey Serwa and Brady Leman, for 2010. The company will conduct the sponsorship in the name of its Herbon brand of throat lozenges. Ski cross, a form of downhill skiing that includes banked turns, jumps and head-to-head competition, will debut as a full medal event at the Vancouver 2010 Olympic Games. "Brady and Kelsey are great spokespeople for our brand and we are excited to see them to Get Their Herbon as they strive to achieve their medal goals in 2010," said Giselle Apilan, brand manager at Purity Life.