Brick Brewing breaks first television campaign
Brick Brewing of Waterloo, ON has begun its first television advertising campaign. The campaign, which promotes the company's Red Baron brand, is airing on CBC during broadcasts of Hockey Night in Canada. The commercial, called "Pond of Dreams," was developed by Guru Studio of Toronto. "Television is completely new for Brick Brewing so it was extremely important that this commercial builds strong brand awareness and Ontario beer drinkers are able to embrace Red Baron as a beer that is 100% Canadian," said Sean Dennis, marketing director at Brick Brewing. "Computer generated imagery isn't new, but the trick is finding a partner that will capture the brand's identity exactly as you imagine it and Guru Studio delivered."