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International news: Story Worldwide moves into Japan

Story Worldwide of New York plans to open a new office in Nagoya, Japan. Story Worldwide Japan will initially focus on the global Lexus magazine and content program for Toyota, in association with the agency's US and UK divisions. It will also seek additional clients at some point in the future. Story Worldwide Japan will be headed by Hiroki Kuboshima and Tomohiro Ishida, previously of the Lexus international marketing and planning division. "I'm excited that we have the opportunity to deepen the level of service we give to one of our most important global clients," said Simon Kelly, COO of Story Worldwide. "Toyota has consistently showed an enviable ability to connect with consumers in different cultures and different countries, and our aim is to help them further that reach by telling their story in any channel in any language anywhere in the world."

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