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KFC marketing to move back to Yum Canada

Toronto-based Priszm Income Fund plans to shift marketing responsibilities for the KFC Canada fast food chain back to Yum Canada, the parent franchisor for KFC, Pizza Hut and Taco Bell in Canada. Priszm has directed the marketing for KFC in Canada since its inception in 2003. "It was unique for Priszm as a franchisee to lead marketing on behalf of the brands," said John Bitove, executive chairman of Priszm. "With our renewed focus to upgrade and re-invest in our restaurants, we decided it was in the best interest of Priszm and KFC Canada to transition marketing leadership and costs back to Yum Canada so Priszm can become even more focused on running great restaurants for our customers." Steve Langford will depart the position of  president of the KFC and Taco Bell brands at Priszm by the end of the year. Jim Robertson has been promoted to chief operating officer of Priszm and will be responsible for the 444 restaurants the company operates nationally. He was most recently vice-president of operations.

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