Women's Executive Network hires The Siren Group
The Women's Executive Network has retained Toronto-based The Siren Group to raise awareness of its "Canada's Most Powerful Women" awards program. The assignment includes national media relations and special events. The awards will be presented at and event in Toronto on Nov. 30. "The Top 100 Awards recognize and celebrate the amazing accomplishments of our country's women in the private, public and not-for-profit sectors who go on to mentor our future leaders," said organization founder Pamela Jeffery. "We feel that the messages of empowerment and mentorship for women are both timely and newsworthy, and The Siren Group will help us to communicate that story and supplement our marketing campaign nationally." The campaign also includes print ads developed by Black & Co. of Toronto, as well as direct mail, online activities and social media initiatives.