Sponsorship roundup
By Adnews Staff
Canada Goose, a manufacturer of down-insulated cold weather clothing, has signed a sponsorship agreement with Maple Leaf Sports & Entertainment of Toronto. The deal includes the establishment of a Canada Goose Coat Check service at the Air Canada Centre arena, where season ticket holders can leave their coats during games. In addition, the company will provide specially-designed jackets to members of the Toronto Maple Leafs, Raptors and FC sports teams. "Exciting fans is one of our organization's core values and one of the ways we do that is by providing exceptional service from the moment they walk into one of our venues," said David Hopkinson, senior vice-president of business partnerships at Maple Leaf Sports. "We're pleased to partner with Canada Goose to provide many of our season seat holders with this service to help make them more comfortable watching the game."