Institute of Communication Agencies hires The Siren Group
The Toronto-based Institute of Communication Agencies has retained The Siren Group of Toronto as its public relations agency. The firm will work to generate brand awareness of the institute and its members. The assignment includes the promotion of special events, national media relations and other activities. "We're excited to bring The Siren Group on board to help us communicate our news following a banner year," said Gillian Graham, CEO of the institute. "With the announcement of our new board and chair, as well as a stellar line-up of programs and initiatives, it's bound to be a success story for the ICA in 2010."