American Express, E1 Entertainment conduct New Moon promotion
American Express has begun a joint promotion with E1 Entertainment in which the credit card company will produce a screening of the upcoming film The Twilight Saga: New Moon as well as an associated party. The event, which will be open to American Express customers, will take place on Nov. 19 in Toronto. The agreement was brokered by Endeavour Marketing of Toronto, which is the agency of record for both companies. The agency also developed a campaign for the screening that includes newspaper, online and radio advertising, as well as social media activities. In addition, promotional workers are distributing tickets to pedestrians around Toronto who know a daily password that can be found at the contest website, located at <http://www.americanexpress.ca/potential/newmoon>. The promotion is part of a larger American Express campaign called "Realize the Potential."