Ford conducts Follow the Fiesta promotion
Ford of Canada is conducting a touring promotion in support of the Ford Fiesta in Ontario this month. Six of the small cars will travel together through the streets of various Toronto neighbourhoods. Promotional workers will then make the cars available for test drives. Consumers can also enter a contest to win a 2011 Ford Fiesta. The "Follow the Fiesta" promotion will continue in Toronto until Dec. 5. The promotion will then move on to Vancouver. The initiative has already visited Halifax, Quebec City and Montreal. The effort also includes a website at <http://www.followthefiesta.ca>.