Fairmont Hotels, BMW Canada begin joint promotion
By Adnews Staff
Toronto-based Fairmont Hotels & Resorts has introduced a new initiative as part of its guest loyalty program, in association with BMW Canada of Whitby, ON. Members of the Fairmont President's Club will now have complimentary access to a BMW X5 XDrive 35 and driver when they stay at a Fairmont hotel in Canada. "Like Fairmont, BMW is a highly respected brand that is well known for its dynamic product offerings and steadfast dedication to service," said Brian Richardson, vice-president of brand marketing at Fairmont. "Consequently, we believe synergies exist on a number of levels and are excited to be working with BMW on this experiential marketing initiative. Furthermore, the addition of high performance luxury vehicles to our collection of amenity offerings enables us to extend the luxury experience outside of the hotel, while providing our most frequent guests with a benefit that will enhance their travel experience." Fairmont and BMW will also work together on a series of co-branded marketing activities, including special promotions and offers aimed at each company's regular customers.