Telus Business Solutions hires Cundari
By Adnews Staff
Calgary-based Telus Business Solutions has hired Cundari Group of Toronto to develop a new campaign. Cundari won the account in a review process involving six agencies. High Road Communications will handle public relations and social media activities for the initiative. No further details of the assignment are available. "Because we were the only new agency to be invited to pitch, it allowed us to really come with a fresh point of view and challenge their convention," said Brent Choi, chief creative officer at Cundari. "Most importantly, it was about providing Telus Business Solutions with a powerful concept that would leverage their leadership position in business technology innovation and enhance communications with their customers."