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Intelligent Mechatronic Systems hires Cundari

Intelligent Mechatronic Systems of Waterloo, ON has hired Toronto-based Cundari to promote its ILane product, a device for controlling a smart phone through voice commands while in a vehicle. The agency has developed a campaign for the device that includes a 30-second radio commercial on Toronto stations CHFI, CHUM, Q107 and 680 News. The creative seeks to both promote the product and raise awareness of a recent Ontario law banning the use of handheld devices while driving. The campaign will run through the holiday season.

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