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Solidarity Fund QFL begins Quebec campaign

The Solidarity Fund QFL has begun a campaign in Quebec intended to educate residents of that province about the role of the development capital fund in the Quebec economy. The campaign, developed by Marketel, includes television commercials and newspaper ads. The creative focuses on the Quebec businesses that have worked with the fund. A second, regional phase of the campaign will begin in January. "The efficiency of this campaign rests on the success and the pride of local businesses that are supported by more than half a million Quebec fund owners," said Isabelle Hudon, president of Marketel.

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