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Mister Transmission hires Larter Marketing

Auto repair chain Mister Transmission has retained Larter Marketing and Communications of Toronto as its advertising agency of record. The assignment includes all marketing and advertising for the chain of 80 locations nationally. Larter won the account in an agency review involving an unknown number of firms. "[Larter] fit perfectly with what we want to accomplish over the next few years leading up to our 50th anniversary in 2013, and their experience with multiple dealer and franchise operations will be invaluable to the process," said Randy Moore, president and CEO of Mister Transmission.

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