Canyon Creek Chop House conducts Local Harvest campaign
Toronto-based SIR has begun a new advertising campaign for its Canyon Creek Chop House restaurant chain. The initiative promotes the chain's new Local Harvest menu, which features items made from ingredients grown in Ontario. The campaign includes a 15-second television commercial, print ads in local newspapers and magazines, online advertising and media relations. The creative focuses on the food as well as the local farmers that produce it. The campaign was developed by Jan Kelly Marketing. Media buying was handled by Return Shift. Public relations are being conducted by Praxis PR. The Canyon Creek chain consists of eight restaurants in the Greater Toronto Area.