Canada Post conducts online marketing promotion
By Adnews Staff
Canada Post has begun a marketing initiative based on the use of social networking websites. During the initiative, consumers will be invited to vote for 12 commercials for Canada Post created by the organization's employees over the summer. The videos have been posted online at <http://www.youtube.com/yourownvideo>. The program also includes a Facebook page and a Twitter feed. The videos promotes four Canada Post services: the SmartMoves address change service, the EPost online bill payment service, the XpressPost overnight delivery service and Picture Postage personalized stamps. The winning video will be the one that attracts the most views. Voters will be entered into a draw for a Panasonic HD camera. The creator of the winning video will receive a trip to the 2010 Olympic Winter Games.