National Public Relations rebrands itself
National Public Relations has begun a rebranding initiative. The agency has adopted the tagline, "Trusted Partner. Bold Thinking." The firm has also redesigned its website at <http://www.national.ca>. Print advertising making use of the new branding will begin later this month and early next year. The rebranding effort was conducted in-house. "It is essential for any organization to clearly define who they are and who they strive to stand for their clients," said John Crean, national managing partner at the firm. "Our new positioning is a natural part of National's evolution as we continue to assess our brand to ensure that it is current, relevant and reflects our leadership position."