Rogers promotes ADISQ song contest
Montreal-based Marketel has created a new campaign for Rogers, inviting Quebecers to vote for the "Best ADISQ Song of the Year." The winning song will be announced at an event on Nov. 1 that will be televised on Radio-Canada. The campaigns consists of 30-, 15- and 10-second television commercials, as well as print advertising. "With this sincere and slightly humorous campaign, the creative team has clearly demonstrated that Rogers is a true fan of Quebec music," said Isabelle Hudon, president of Marketel.