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Medipac Travel Insurance begins campaign

By Adnews Staff

Medipac Travel Insurance has begun a television campaign aimed at Canadian travellers. The 60-second commercial, developed by Northern Lights Direct Response of Toronto, promotes the company's insurance products. "Our goal is to position Medipac as the choice for experienced Canadian travellers and increase brand recognition," said Chris Bradbury, vice-president of Medipac. "DRTV is the perfect medium to accomplish that." Northern Lights also handled media buying for the campaign.

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