Cundari introduces new branding
By Adnews Staff
Toronto-based Cundari has adopted a new corporate tagline: "It's the thought that counts." The line is intended to communicate that the agency's primary focus is to provide "thought leadership" to its clients. The tagline was introduced last week on the company's redesigned website at <http://www.cundari.com>. It will later appear on all of the firm's corporate communications. "As a result of challenging times in the industry, we knew that as an organization it was time to make changes not only with respect to our people but also how we look, on paper, online and from within," said CEO Aldo Cundari. "The whole world is watching and the new website is only one piece of the puzzle."
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