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Sun-Rype begins Find Out Now campaign

Vancouver-based Sun-Rype has begun a social media campaign called "Find Out Now." The program, aimed primarily at mothers, invites consumers to compare the ingredients used in Sun-Rype fruit snacks with those of other products in the same category. The campaign includes three online videos of interviews with mothers, which have been posted to YouTube and Vimeo. The videos direct viewers to a website at <> for more information and to participate in online discussions. The initiative was developed by Radar DDB of Vancouver. "On Sun-Rype's behalf, our team of community cultivators are reaching out to key online influencers with the videos, and are joining relevant online conversations and forums to help raise awareness of the real-fruit goodness of Sun-Rype snacks," said Justin Young, managing director of the agency. "A Twitter profile is also being used as an additional method to reach out to key influencers in the social media space."

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