ConAgra Foods promotes VH Thai Market sauces
By Adnews Staff
ConAgra Foods Canada has begun a marketing campaign for its VH Thai Market line of sauces. The campaign uses the tagline "Open the Possibilities" and focuses on the variety of meals that can be prepared using the sauces. National television advertising broke on Sept. 28. The initiative also includes product placement in a number of reality television and cooking programs, as well as an in-store sampling program and a website at <http://www.vhsauces.com>. The campaign, which will run through November, was developed by Leo Burnett. Media buying was handled by Starcom.