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Toys R Us hires Zig

Toy retailer Toys R Us has retained Zig of Toronto as its agency of record in Canada. The assignment includes creative marketing for the Toys R Us and Babies R Us brands. Zig won the account in a review involving an unknown number of firms. "Zig has demonstrated impressive insight and understanding of our key strategic initiatives," said Liz Macdonald, marketing vice-president at Toys R Us Canada. "We look forward to their help in further articulating the unique attributes of our brands and bringing them to life with creative communications efforts."

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