By Adnews Staff
Future Shop has signed a sponsorship agreement with Maple Leaf Sports & Entertainment, making it the official consumer electronics retailer of the Toronto Maple Leafs, Toronto Raptors and Toronto Marlies sports teams. Future Shop is already a sponsor of the Toronto TC soccer team. As part of the agreement, Future Shop logos and advertisements will appear in the Air Canada Centre and Ricoh Coliseum on digital displays and rink boards. The sponsorship will also include a series of promotional events. "It's about getting the Future Shop brand out there by teaming with a group who carries values like ours, quality, innovation, teamwork and giving back to the community," said Nikki Hellyer, marketing director of Future Shop. "We're looking at ways to grow our partnership and are very excited to entertain our customers and fans during the seasons that lie ahead."