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Air Miles promotes My Planet program

LoyaltyOne has begun an advertising campaign in support of its Air Miles My Planet program, which offers consumers extra loyalty points for using products and services that are environmentally friendly. The campaign consists of television and print advertising in English and French. "For 17 years, leading Canadian retailers and service providers have used Air Miles as a highly effective reward for loyalty, and now they can also use Air Miles as a reward for sustainability," said Bryan Pearson, CEO of LoyaltyOne. "By combining the reach of the Air Miles program which touches millions of Canadians on a daily basis, with the commitment of our sponsor organizations involved in My Planet, we have the potential to create a massive shift among Canadians to a more sustainable lifestyle."

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