Geshem Products hires Communications MECA
By Adnews Staff
Geshem Products has retained Communications MECA of Montreal to handle Canadian public relations for the launch of a product called Batter Blaster, which is pancake batter in a spray can. The product will roll-out nationally this month. "MECA's strong experience with stakeholder and media relations, as well as proven track record of success with national brand launches uniquely positions them to help us achieve our communications objectives in Canada," said Michael Chernack, director of operations in Canada for Geshem Products.