By Adnews Staff
Toronto-based Events Marketing has constructed a new website at <http://www.eventsmarketing.ca>. In addition to a new domain name, the site makes use of a new visual style intended to widen its appeal. "There is a fundamental shift in marketing spend happening," said agency president Mary-Jane Owen. "Some of the more traditional forms of advertising are in a mature phase. In contrast, experiential and event marketing are growing, driven by brands' desire to get closer to consumers. We believe that we have a valuable role to play in bringing our strategic, dynamic approach in meeting this increasing demand for face-to-face marketing."