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Website roundup

Astral Media has redesigned the website of The Movie Network, located at <>. The look of the site has been updated to match the channel's on-air style. In addition, navigation has been simplified. The site contains programming and schedule information, a video player, text message and email reminders, social networking links, a weekly newsletter and contests. "The objective for the new website is to evolve into a beachhead that attracts and engages existing and potential subscribers," said Gail Rivett, vice-president of consumer marketing at Astral Television Networks. "Our research has shown that subscribers like to plan their viewing schedules in advance, so by adding valuable, personalized tools to the site and giving consumers up-to-date movie reviews and abundant series information, is the best subscriber resource for those looking to plan their entertainment experience." The new site was developed in-house. It is being promoted with 30-second television commercials as well as print and online ads on Astral properties.

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