Tourisme Montreal conducts Toronto promotion
By Adnews Staff
Tourisme Montréal conducted a promotion in Toronto yesterday intended to attract visitors from one city to the other. The initiative consisted of a series of events and activities promoting Montreal as a destination for short trips on the Labour Day or Thanksgiving weekends. The activities featured the five spokespeople from the organization's ongoing "Insiders" ad campaign, who distributed information and bagels to passers-by. The campaign also includes a contest for a weekend trip to Montreal. The promotion was developed by Cossette, Newad and Sid Lee.
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