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CN Tower begins Oh Zone program

The CN Tower in Toronto has begun a marketing program called the Oh Zone. The initiative is aimed at marketers who would like to reach the tower's 1.5 million annual visitors. It makes use of a number of touch-screen computers located on the tower's retail concourse. Visitors who answer a series of questions will receive promotional incentives and the chance to win prizes. The program was developed by More Partners. "Participating marketers will have access to valuable consumer-related data about their specific product or service," said Lisa Tompkins, director of marketing and communications at the CN Tower. "They can also use this opportunity to pre-qualify potential customers and continue to market to them on a more strategic level."

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