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Wine Council of Ontario conducts 30 Day Challenge

The Wine Council of Ontario has begun a promotion during which it will encourage Ontario residents to drink local wines for 30 days. The promotion is primarily based at a website located at <>, where consumers are invited to submit the wines they have been drinking. The initiative is also being conducted through various social networking websites. "We want people to take the 30 Day Challenge so they can see what they have been missing," said Ed Madronich, chair of the council. "Consumers taking the challenge will not only experience exceptional wines, but with every Ontario VQA wine purchase they will create $11.50 per litre in return to the economy over and above taxes versus 67 cents per litre in value for imported wines. Drink local wines because they are great and have great benefits to the province."

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