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Perfetti Van Melle to fill pool with Mentos in Montreal

Perfetti Van Melle will conduct a special promotion for Mentos Gum today in Montreal. At noon, the swimming pool on the roof of the Hôtel de la Montagne will be filled with packages of gum, in which the public will be invited to swim. The idea for the event was the winning entry in an online contest conducted at earlier this year.

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