Greenpeace Canada conducts cod campaign
Greenpeace Canada has begun a campaign in Halifax and Ottawa consisting of billboards displaying the copy, "There's probably no cod." The creative is a spoof of a recent campaign by the Freethought Association of Canada which used the copy, "There's probably no God. Now stop worrying and enjoy your life." The Greenpeace ads continue, "Now let's stop overfishing and think of the future." The four-week campaign will also include bus advertising in Halifax. "What we want people to take from this message is that we should be treating the cod as if there are none left," said Sarah King of Greenpeace. "Current stock levels are so low that if we don't act now, total extinction will surely be their fate. The scientific community, including the federal government's own scientists, says that fishing levels are putting the stocks at high risk, and yet year after year we wonder why they won't recover."