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Pizza Hut promotes pasta

Restaurant chain Pizza Hut, in association with Pepsi, has begun a promotion in support of its recently-introduced pasta menu items and its home delivery service. During the promotion, customers who place an online order for a Tuscani Pasta dish and a bottle of Pepsi will receive 100 Aeroplan loyalty points and a free bottle of Lipton Brisk Iced Tea. The promotion will run until Sept. 6. "In tough economic times like the ones we are facing today, this offer is a way for us at Pizza Hut to show our appreciation to our customers, provide added value and pair the joy of travel with the affordability of our restaurant quality Tuscani Pastas," said Dave Ross, marketing director at Pizza Hut. The promotion is being managed by OSL, with interactive support from Isobar North America. Zenith Optimedia is handling media buying.

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