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Koodo Mobile begins Build-a-Bash

Cell phone provider Koodo Mobile has hired Espresso of Toronto to conduct a contest promotion called "Build-a-Bash." The assignment includes a social media campaign, launch events in Toronto and Vancouver, the construction of a website at <>, and other activities. The agency will also manage the party that will be the grand prize of the contest. Entrants can use the website to design a "dream party," then participate in various activities to earn points toward winning it. The contest will run from Aug. 6 to Oct. 1. "Koodo needed a strong marketing partner with social media savvy and experience for Build-a-Bash, and we have that with Espresso," said Lise Doucet, marketing vice-president at Koodo.

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