Canadian Tire conducts What Women Want event
Canadian Tire will conduct a special event today to promote its Debbie Travis Collection of home decor products. The event, called "What Women Want," will take place at Yonge & Dundas Square in Toronto. It will include a personal appearance by Travis, as well as music, product sampling, prize giveaways and booths focused on home decor, organization, kitchen, fitness and lawn and garden products. The retailer and Travis have recently signed an agreement extending their brand relationship for another two years. "The successful partnership with Debbie Travis has taken our credibility in the home decor and organization businesses to a whole new level as customers increasingly select Canadian Tire as the retailer of choice for products for their home," said Duncan Reith, senior merchandising vice-president at Canadian Tire.