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Sponsorship roundup

Hendrick's Gin has signed-on as the title sponsor of the second annual Toronto Burlesque Festival. The event, which will take place from July 23 to 26, features workshops and international burlesque performers at various venues. Hendrick's Gin is produced by William Grant & Sons. "Hendrick's is an iconoclastic brand in our portfolio," said Carolyn McFarlane, brand manager for the product in Canada. "The Hendrick's consumer is inquisitive and appreciates all things exquisite. They delight in discovering something original and genuine. In partnering with the Toronto Burlesque Festival we indulge in this sense of fun and quirkiness, appealing to their innate curiosity and sense of adventure."

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