Santa's Village conducts Elves on the Loose promotion
Amusement park Santa's Village and Sportsland of Bracebridge, ON has begun an online contest promotion called "Elves on the Loose." The contest encourages visitors to the park to submit photographs of themselves wearing elf hats to the park's Facebook page. Participants will be entered into a draw for weekly and monthly prizes. The grand prize winner will receive a Canon high-definition video camera. The campaign was developed by The Digital Channel.