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New Aspiration promotes speaker series

Toronto-based New Aspiration has begun a marketing campaign for a speaking tour featuring author and life coach Lisa Nichols. The tour will consist of three events in Toronto, Calgary and Vancouver, beginning Oct. 23. The campaign includes print and online advertising developed by Rennick Marketing Solutions of Toronto. Public relations are being handled by The Siren Group. Nestlé, as presenting sponsor, will conduct a national promotion that will make use of quotes from Nichols. The company will also hold an online contest for a trip to Mexico and will conduct sampling of its Lean Cuisine product line at the events. The promotion will begin in August and run for twelve weeks. The contest was developed by Dacs Marketing of Montreal. "We expect that the campaign will allow us to generate awareness of our message of inspiration with women across the country," said Leanne Fullerton, president of New Aspiration.

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