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Holmes and Lee becomes Reason Partners

Toronto-based Holmes and Lee has changed its name to Reason Partners. According to the agency, the new name is intended to reflect the firm's approach to communications and branding. "Marketing departments are leaner and face greater pressure than ever to deliver," said Peter Holmes, president and creative director at Reason. "We're paying attention, and we've put our money where our mouth is by inventing a new kind of communications firm. One that is nimble and responsive, works collaboratively with clients and has a deep understanding of the technologies required to engage consumers in the digital era."

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