Banff Lake Louise Tourism conducts campaign in Calgary
Banff Lake Louise Tourism has begun an out-of-home campaign in Calgary intended to encourage residents of that city to vacation closer to home. The campaign consists of four trains wrapped in creative depicting the natural beauty and the attractions of the Banff and Lake Louise region. The interior of each train also includes posters and brochures. The campaign, developed by Pattison Outdoor Advertising, will run until Sept. 20. "In an ever-increasing cluttered marketplace, the ability to both grab attention and trigger a response is a huge challenge," said Kurt Schroeder, director of sales and market development at Banff Lake Louise Tourism. "Wrapping Super C-Trains in our vital backyard market of Calgary offers us a new way to convey our World's Finest National Park messaging while directly connecting with potential visitors to Banff and Lake Louise."