Samsung unveils Olympic promotional plans
Samsung Electronics has introduced the theme it will use as part of its activities related to the Vancouver 2010 Olympic Winter Games: "Discover Your Every Wow Moment." The program includes an application that will allow consumers to receive Olympic news and updates on Samsung mobile phones. The company has also introduced a group of athletes called "Team Samsung" who will share their sports moments with fans. The group includes Wayne Gretzky, Hayley Wickenheiser, and Jarome Iginla. In addition, Samsung has introduced a new visual identity that combines the company's logo with elements representing the Olympic Games and the scenery of Vancouver. This identity will be used on the company's marketing materials and promotional activities related to the games. Samsung will also construct a venue called OR@S that will showcase athletic moments of achievement as well as various Samsung products. A similar installation was constructed at the Sydney Olympic Games in 2000. Finally, the company is preparing a contest called "Samsung Mobile Explorers" that will begin in August. Fifty university students from several countries will be selected to attend the Vancouver games and share their personal experiences via a Samsung mobile phone.