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Canadian Marketing Association retains ThinData

The Canadian Marketing Association has hired ThinData of Toronto to handle its email marketing. ThinData won the account in a competitive bidding process involving an unknown number of contenders. "ThinData has an excellent track record for email marketing and also has resources in offline and cross-channel marketing," said Alan Flint, vice-president of membership and marketing services at the association. The assignment includes weekly updates, news releases, event notices and electronic commerce-related emails. ThinData is a subsidiary of Transcontinental.

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