East Side Mario's begins new campaign
By Adnews Staff
Restaurant chain East Side Mario's began an advertising campaign this week to promote its new menu. The campaign, developed by Endeavour of Toronto, includes television, radio, newspaper, in-store and online ads that will run until the end of summer. The creative depicts the freshness of the ingredients used by the chain. Media planning and buying were also handled by Endeavour. East Side Mario's is owned by Prime Restaurants of Canada.
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