Leukemia & Lymphoma Society retains Events Marketing
By Adnews Staff
The Leukemia & Lymphoma Society of Canada has again hired Events Marketing of Toronto as the field marketing agency for its "Light the Night" event. The firm will deploy groups of workers nationally who will work to register participants for the event. "Our project pre-planning and consideration of multiple contingencies, plus the detailed field training that we deliver to our cross-country teams are key factors in achieving effective field marketing executions," said Mary-Jane Owen, president of Events Marketing. Light the Night is an annual fundraising event that takes the form of a group walk in a number of communities in North America.