Branchez-Vous becomes BV Media
By Adnews Staff
Montreal-based Internet publisher Branchez-Vous has changed its name to BV Media. The company previously used the name BV Media for its online advertising sales representation division. The Branchez-Vous brand will continue to be used for its online publishing and production division. "While Branchez-Vous represented well the corporation's original publishing core business and its French-language identity, we have morphed into an online ad network, with an even wider reach in English Canada than in Quebec," said company co-president and CEO Patrick Pierra.
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