Schering-Plough hires Newad
Schering-Plough of Montreal has hired Newad, also based in Montreal, to conduct event marketing for its Coppertone line of sun protection products. The national program is intended to educate consumers about the use of these products. It will also include sampling activities through the summer. Nadia Dubuc, senior product manager at Schering-Plough cited Newad's creativity, passion and strategic planning skills as factors in the company's hiring decision.