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Swiss International Air Lines breaks first Canadian ad campaign

Swiss International Air Lines has hired Denneboom Media of Toronto to conduct its first Canadian advertising campaign. The campaign is being handled in association with Mediamix of Lausanne, Switzerland. The first phase, which began this week, is aimed primarily at French and English leisure travelers in Quebec. The campaign promotes the airline's prices and great service on flights from Montreal to destinations in Europe. Denneboom received the assignment through a referral. "It is wonderful to work with an international agency that shares our philosophy of having senior media professionals intimately and actively involved in client business," said Judy Goddard, senior media advisor at Denneboom. "The client is fortunate to have dedicated and highly seasoned media professionals both in Switzerland and Canada working day-to-day on their business."

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