Shell readies gas giveaway promotion
Shell Canada will conduct a promotion in Toronto in support of the introduction of a new product called Nitrogen Enriched Gasoline. On May 14, the first 400 customers to arrive at a specific Shell gas station will receive a free tank of gasoline. The location of the station will be revealed on radio station 104.5 CHUM FM on that morning. The giveaway is part of a larger initiative to introduce the new gas nationally.