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James Ready Brewing begins radio campaign

Beer maker James Ready Brewing of Niagara Falls, ON, has begun a six-week radio campaign using the tagline, “How Can James Ready Help You?” The campaign, developed by Leo Burnett of Toronto, invites consumers to visit a website at <> to ask for help from the brewer in some way. The requests will be posted to the site for public voting. Follow-up radio ads will feature selected requests from the website.

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